> ...there is a psychological cost of failure for sure. I think this is one of the biggest challenges for entrepreneurs. Winston Churchill once said "Success c

> ...there is a psychological cost of failure for sure. I think this is one of the biggest challenges for entrepreneurs. Winston Churchill once said "Success consists of going from failure to failure without loss of enthusiasm." A lot of people, however, can only tolerate so much failure. At some point, failure wears them down and they lose the will to keep trying.