I don't think many companies see volatility as a good thing. Market makers, yes. Analysts, maybe. But companies and officers? There is certainly a psychologica

I don't think many companies see volatility as a good thing. Market makers, yes. Analysts, maybe. But companies and officers? There is certainly a psychological sweet-spot for IPO pricing, between $10 and $20 a share. You've seen recent IPOs do reverse splits before going public -- Yelp did a 1:4, Trulia a 1:3, etc -- in order to arrive at an offering price in this range. I don't think it needs to be any more complicated than that?