Volume doesn't always mean it becomes the industry standard. (Obvious, but hear me out) Embedded has never been very capitalized precisely because nobody cares

Volume doesn't always mean it becomes the industry standard. (Obvious, but hear me out) Embedded has never been very capitalized precisely because nobody cares what the software on their microwave is doing, as long as it isn't burning their food or starting fires. There is a push right now to get some more openness into embedded devices: Nest thermostats, smart watches, and the like, but each of these must compete with dumb devices that can be made cheaply and just work. Embedded is (to a first approximation) a red herring.