The Seiki 39" 4K display is $700 [1]. It has some limitations (you can read all about them at Amazon), but it establishes that the $3,400 price-point set by AS

The Seiki 39" 4K display is $700 [1]. It has some limitations (you can read all about them at Amazon), but it establishes that the $3,400 price-point set by ASUS and its ilk is quite possibly made up mostly of profit. I contend that Seiki could outright dominate the desktop display market if they replaced their display's HDMI 1.4 with 2.0 and made the display function a little less like a television and more like a monitor (no splash screen, no speaker, no remote control, better support for ACPI). Drop some things, upgrade some others, keep the same $700 price. A smaller offering around 32" would also be welcome, I'm sure. But the 39" model makes for a superb desktop display assuming you can be made comfortable with the 30Hz refresh rate thanks to HDMI 1.4. [1] http://www.seikidigital.com/products/seikiPro/4k.php http://www.seikidigital.com/products/seikiPro/4k.php