It's not the 'flat design' that is killing creativity and differentiation. It's the fact that so many of the apps-going-flat-ios7 are deciding to go with the c

It's not the 'flat design' that is killing creativity and differentiation. It's the fact that so many of the apps-going-flat-ios7 are deciding to go with the color palette of white background + bright blue text/icons — it's surprising as the iOS 7 HIG does not require that color scheme. There is great opportunity to take this aesthetic in a different direction and it's surprising to see this not go there. This is the same look as Mail + Safari.