5 ms·
Don't they supposedly use 8 million A/B tests for every little design tweak?
by llamataboot 13y ago
Don't they supposedly use 8 million A/B tests for every little design tweak?
- ChrisNorstrom 13y agoYes and they're really over-doing it with all the changes. By the time they're done a/b testing 40 different variations of something, they've exposed millions of users to a crappy interface just so they can collect hard evidence that it's crappy when compared to other ui variations. And they do this because we're in a "Post Steve Jobs" era where every designer wants to be a Prima-Dona Jobs-successor Rockstar Diva who re-invisions all the company's products. You'd be surprised at the illogical changes and constant redesigns they make with YouTube and Google Analytics. I'm actually moving away from G-Analytics to Piwki because of the obnoxious "anti-middle-click" interface. With YouTube, Jesus... They change something every week. At least on my account they do.