I've been criticized more than once by designers for making references to content being "below the fold." Of course there's no actual fold, and yes, it's an old

I've been criticized more than once by designers for making references to content being "below the fold." Of course there's no actual fold, and yes, it's an old term from the newspaper world. However, it's very clearly still relevant, even if it's not as easily definable: The harder you make it for people to find your content, the less likely they are to view it or continue parsing your message, regardless of what it is.