>Part of it was the lack of surprises, which isn’t Apple’s fault. For the iPhone announcement, I would have agreed. That was unsurprising due to supplier leak

>Part of it was the lack of surprises, which isn’t Apple’s fault. For the iPhone announcement, I would have agreed. That was unsurprising due to supplier leaks. For this event, it was completely Apple's fault, because there was nothing really that surprising. A lot of "that is some very nice engineering" but nothing to really make competitors go "uh oh, we gotta go back to work and catch up."