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It can make sense to buy an ad even if you are the top result. It basically makes your top result take up twice as much room. More room = more clicks. It also p

by lnanek2 13y ago

It can make sense to buy an ad even if you are the top result. It basically makes your top result take up twice as much room. More room = more clicks. It also pushes any competitor links creeping up below your top result from being above the scroll. And of course, with this new sell out mechanic, you get even more than double the space to shove out your competition.

sharkweek 13y ago
These are also very cheap clicks, especially relative to non-branded key terms.
walshemj 13y ago
And a lot of people dont realize the difference between PPC ads and organic results - this is from direct experience at business shows talking to potential customers.