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$400M in Surface revenues. At even a generous $400 unit price, that's only 1M sold this quarter. Probably closer to 700K if you consider some of them being Surf
by umeshunni 13y ago
$400M in Surface revenues. At even a generous $400 unit price, that's only 1M sold this quarter. Probably closer to 700K if you consider some of them being Surface 2 priced up to $900.
- rsoto 13y agoThere are costs associated with each sale, not everything is revenue.
- tanzam75 13y ago> There are costs associated with each sale, not everything is revenue. "Costs associated with each sale" are irrelevant when considering revenue. If you spend $400 to make a $500 sale, it's the same as if you spend $100 to make a $500 sale. Both are $500 in revenue. What's different is income, which is revenue minus costs.
- teamonkey 13y agoI think the OP means that $400 is the retail price of a Surface, but the revenue listed in the report will be based on its wholesale price.
- MekaiGS 13y agoRevenue is income before cost of goods sold.
- dragonwriter 13y agoCosts associated with sale mean not everything is profit, but are irrelevant to revenue.
- veemjeem 13y agoUnlike Apple who sells direct to consumer, it's likely that quite a few of those Surface units are still sitting on store shelves.
- nkerkin 13y agoMicrosoft sell direct to consumer[1]. Every consumer electronics store I walk into has a bunch of Apple gear sitting on store shelves also. [1] http://www.microsoftstore.com/store/msusa/en_US/html/pbPage.PDPS/productID.286867200 http://www.microsoftstore.com/store/msusa/en_US/html/pbPage....