Apple has never treated games much of a priority and it's always felt to me that the success of games on the iPhone/iPad has been a happy accident and they have

Apple has never treated games much of a priority and it's always felt to me that the success of games on the iPhone/iPad has been a happy accident and they have no idea what to do about it, other than to continue to build great hardware and improve graphics tech. If Apple was more of a games oriented company and concerned itself with the market I think we would have seen the controller API years earlier, actual gamepad hardware from Apple and a more powerful Apple TV with a games oriented App Store.