I think what Marco is missing is Mavericks. Sure developers have known about it for a while as have the tech press but to the average consumer Apple announced a

I think what Marco is missing is Mavericks. Sure developers have known about it for a while as have the tech press but to the average consumer Apple announced a brand new operating system version yesterday, released it the same day AND made it completely free. That's a pretty huge announcement. Especially when it was alongside lots of updated and now free software, new iPad's and new Mac's.