So the bait-and-switch begins. There are a number of startups including Nitrogram, Olapic and Pixlee who seem to be doing well selling analytics, user-generate

So the bait-and-switch begins. There are a number of startups including Nitrogram, Olapic and Pixlee who seem to be doing well selling analytics, user-generated content, customer service tools and branded contests based on Instagram. Those business models seem like a much better fit for the platform. Sad to see Instagram take the lazy route.