It'd be interesting to see them monetize on user content. With all the pictures of cups of java, bowls of salads, plates of sushi and other food items that are

It'd be interesting to see them monetize on user content. With all the pictures of cups of java, bowls of salads, plates of sushi and other food items that are geotagged, Instagram could start including ads for promotions at these restaurants or similar highly rated restaurants near me. I'd find that sort of advertising useful and enjoyable.