I am not sure why this is a bad thing as such. Google does not owe us to give the search results. Google owes advertisers a good return for their money and they

I am not sure why this is a bad thing as such. Google does not owe us to give the search results. Google owes advertisers a good return for their money and they will optimize it in whatever way they can. At least they are not being like Ask or Conduit.