Whoa, I just had a flash forward to 2030. First, probe the outrage machine for banners for particular brands. Then for a huge price tag, add lightweight widget

Whoa, I just had a flash forward to 2030. First, probe the outrage machine for banners for particular brands. Then for a huge price tag, add lightweight widgets to the SERP for brands so searchers can e.g. buy tickets from the Google Search page. This is hailed by the brands as increasing sales dramatically. Demand for this feature grows. Once significant numbers are using the SERP widgets, make the banners/widgets part of general non-brand search. Natural next step. A little bit of outrage, but at this point it just gets muffled by the masses. Life goes on. All of these brands are getting increasingly dependent on Google's SERP widgets, which give Google huge leverage power. One deal leads to another and before you know it Google starts buying up airlnes to streamline everything. So in 2030 we're flying Google Air using a Google phone to buy tickets to the Google Movies, to see a film made by a studio wholly owned by Google. I'm not even saying this is a Bad Thing (tm). Just that if I were heading Google this would totally be my game plan.