2 ms·
Because to check-in for a flight or lookup my reservation I have to 1) search Google for the airline and pick the official site out of the list of all similarly
by kyro 13y ago
Because to check-in for a flight or lookup my reservation I have to 1) search Google for the airline and pick the official site out of the list of all similarly styled links and 2) navigate the airline's site for the exact page I need.
This makes it much, much easier now that all I have to do is search for the airline and click the section I want from the box at the top that signifies that what I'm about to click is the exact official site I'm looking for.
- AJ007 13y agoThat is incorrect. Currently for "southwest airlines" in the US, sub links for their organic listing include: -Check in Online -Book Travel Award -Check Flight Status -Special Offers -Flight Schedules -Customer Service This may be different in other countries. I am inclined to believe this is showing for nearly all US users as I have seen these direct links for airlines for quite some time. What Southwest is doing is trading their free clicks for paid ones.