You find it evil that people are using the service to quickly find exactly what they're looking for and the service provider gets paid for it? As someone mentio

You find it evil that people are using the service to quickly find exactly what they're looking for and the service provider gets paid for it? As someone mentioned above, if these were the results for "cheap flights" this would be evil, but they aren't; they're the results for "southwest airlines," and these results are helpful and relevant — that Google is getting paid for them doesn't strike me as relevant when this is the case.