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"why do you want to get an ad for Southwest Airlines" From what the example shows it's not so much an ad as a really quick way to visually see that when you cl
by larrys 13y ago
"why do you want to get an ad for Southwest Airlines"
From what the example shows it's not so much an ad as a really quick way to visually see that when you click you will be going to the right place.[1]
I mean visually it's probably quicker to see the big honking ad and airplane and focus and click than it is to read type. I'm guessing. User testing would prove or disprove this. (After all why do people use icons for that matter?)
[1] If it looks like a duck and quacks like a duck, it's a duck.
- dragonwriter 13y ago> From what the example shows it's not so much an ad as a really quick way to visually see that when you click you will be going to the right place.[ The banner at the top of the box is a traditional (and somewhat large) banner ad. The rest of the content of the box is exactly what you get as the top result of the same search on Google when you aren't getting the experimental ad.
- thetrb 13y agoYes, for the user it's probably easier this way. However, I find it a bit weird that Southwest is paying Google to display this banner. If it's just an enhancement for the user shouldn't that be offered by Google itself? I'm just a bit concerned that we're moving more and more to the point where your business can only be successful if you're paying Google. I'm not sure if it's fair to say that and I understand that Google is a business that has to earn money, but there are some red flags showing up for me.
- thrownaway2424 13y agoLook at southwest's front page and then look at Google presentation of their site map. Their own site is such a train wreck that I wouldn't be surprised to find out that conversion is superior if the user starts at Google instead of their own site.