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It becomes problematic when these companies get control over the content of a brand search. There are ramifications for consumer advocacy. What happens when I s
by Finster 13y ago
It becomes problematic when these companies get control over the content of a brand search. There are ramifications for consumer advocacy. What happens when I start searching for "apple sec ruling" and I am given a full page sponsored ad courtesy of apple? I see that as giving companies a chance to bury insightful or informative content that may not be positive.
- aroch 13y ago"Apple SEC ruling" is a fairly specific keyword search whereas searching, blanketly, for a company name is not.
- xux 13y agoBut maybe I'm thirsting to learn more about the juicy fruit. Do I get a page courtesy of Apple Inc too?
- aroch 13y agoThen you should search for 'Apple fruit'. I'm sure it's orders of magnitude more likely that someone searching 'Apple' is looking for information related to the company than the fruit
- saraid216 13y agoMost people would actually search "apples".
- joseph_cooney 13y agoreally? how do you know?
- the_watcher 13y agoThis would not qualify as a branded search term, so this extension would not be available.