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You're right. Of course Google wants users to search for URLs instead of typing them, because it then gets to show them search results (which can be monetized)
by r0h1n 13y ago
You're right. Of course Google wants users to search for URLs instead of typing them, because it then gets to show them search results (which can be monetized) instead of just loading up a website.
In this case I can understand Southwest may think banner ads help with branding, but what I cannot understand is why so many companies buy the topmost Google text ad even though their websites are already #1 organically?
- canthonytucci 13y agoMy guess is so that no one else can get it. The last thing one of these companies would want is a competitor or some kind of unsavory hanger-on diluting their brand with a different message or viagra ads.
- c0ur7n3y 13y agoAh, so it's "new top level domains" all over again. Seems to be a pretty good way to vacuum up money.
- judk 13y agoIf a competitors ad ever showed above a perfectly relevant organic result, THAT would be pitchfork time. Until then, if advertisers want to throw money at Google at as a show of "legitimacy" for brand development, bully for Google.
- manojlds 13y agoMaybe so that a competitor doesn't?
- tene 13y agoI've heard apocryphal stories of companies seeing reduced clickthrough on search results when they've tried canceling ads for which they are the top (or only) search result, especially for extremely niche products. The claimed interpretation was that some customers were interpreting the ad as an indicator of legitimacy.
- judk 13y agoCitation need. Google is on fact doing the opposite. If a chrome user types a URL into the omnibox, they do NOT get a search. Whereas typing a URL into a form field IS a search.
- dragonwriter 13y ago> but what I cannot understand is why so many companies buy the topmost Google text ad even though their websites are already #1 organically? Google's organic search takes lots of things into account, some of them personalization; a company that is usually #1 organically won't always be, and buying an ad makes it more likely that people will see your page first.