Tech covers Apple for page views and advertisement impressions. Don't take it personally. They're businesses. They're just doing what makes fiscal sense. They'l

Tech covers Apple for page views and advertisement impressions. Don't take it personally. They're businesses. They're just doing what makes fiscal sense. They'll get far more revenue from Apple articles than Snowden. Apple events are extremely popular in the media because the media participates in circle-jerking. Decades ago Apple did not have as much media spotlight, but after key hardware releases (e.g. iPod, iMac) the media began to grow its spotlight on Apple. They knew people loved reading about Apple, so they continued to place all bets on spotlighting Apple during its events knowing the return would be high. Even if Apple was not having an event, the media would artificially build hype by spreading rumors about Apple products, knowing readers would click. The media does this with everything. Celebrity scandals, politics, etc.