I agree that this is not about Apple. In fact, it's an article about politics, but seen through the glasses of a person interested in tech. People care about

I agree that this is not about Apple. In fact, it's an article about politics, but seen through the glasses of a person interested in tech. People care about Apple products because they seem to be on the forefront of new things coming out. In many ways, they were the first to really make smartphones and tablets popular. So people want to know what they'll do next, because that'll likely be the direction that all related technology moves. Recently, it's been incremental updates. But eventually they'll announce something new: a TV, a streaming TV model, etc. And as for it being mostly iterative changes: Personally, I don't view the new fingerprint scanner as simply iterative. Between iCloud Keychain and the fingerprint scanner, I think they are going to change the way we think of passwords. I think that's their play to make 2-factor auth mainstream. Sure, other devices have had fingerprint scanners (I had the Motorola Atrix 4g, which was an early Android inclusion of fingerprint scanner). But to make it really work, and integrate it somewhat into apps (so far it's just iTunes, but I imagine that'll change) is the real magic. I expect this to be a big change in the mobile industry in the coming years.