One could argue that the advertising situation has changed. Back in 2005, the types of banner ads that they opposed were heavy, often Flash driven punch-the-mon

One could argue that the advertising situation has changed. Back in 2005, the types of banner ads that they opposed were heavy, often Flash driven punch-the-monkey junk. Now, they are putting non-animated (from the samples that I have seen) banners that are completely relevant to your search. Does that argument hold up? I don't really think it does. But maybe that is their angle?