I used to dislike ads in general, until Google came along and made ads actually useful. There have been many times when I needed to search for reliable vendors

I used to dislike ads in general, until Google came along and made ads actually useful. There have been many times when I needed to search for reliable vendors in my area, and being able to perform a query for a product and receive an ad for a vendor that sells said product proved to be very useful and a huge time-saver. I no longer had to dig through search results, the ads were my search results. Same thing goes for the great set of Youtube video ads that have been improving lately: some of them actually are useful. Gmail ads are also very interesting. They sometimes inform me of new technologies, or other things that are related to what I'm reading in my inbox: that can be valuable. I really hope the trend continues with these banner ads. Being able to add a touch of graphic to an otherwise dull search result page can be useful if done right, and Google does seem to care about their ad business. Anyway, those are just my personal thoughts on the subject.