There seems to be some confusion here. Covering an Apple product announcement isn't "tech news" its the the "tech news" equivalent of People Magazine. You can'

There seems to be some confusion here. Covering an Apple product announcement isn't "tech news" its the the "tech news" equivalent of People Magazine. You can't look at their coverage and say its stealing coverage away from "real tech news" any more then People Magazine steals eyeballs from the Financial Times.