Google does zero gate checks on apps before publishing them. As an egregious example, if you want to post an app called Garageband on the Google store, calling

Google does zero gate checks on apps before publishing them. As an egregious example, if you want to post an app called Garageband on the Google store, calling yourself "Apple Corporation", you can do that. There are no automatic red flags or name collision issues, and instead the system relies upon enough complaints that it gets taken down. Any anticipated app sees dozens if not hundreds of scammer apps on the Play Store who try to take advantage of that namespace early to deploy ad proxies, etc. http://nakedsecurity.sophos.com/2013/10/21/fake-blackberry-bbm-apps-still-in-google-play-store-one-month-after-failed-official-release/ http://nakedsecurity.sophos.com/2013/10/21/fake-blackberry-b... There is some medium ground between fully curated and Wild West that needs to be found. There have been countless fake BBM products on the Play store. They each have thousands of such reviews, official sounding publishers, making it incredibly difficult to blame the user when they install some of this junk.