> Based on your search query, we think you are trying to find a specific brand. This box provides information about that brand. The brand owner is sponsoring th

> Based on your search query, we think you are trying to find a specific brand. This box provides information about that brand. The brand owner is sponsoring this collection of content, some of which would appear even without this sponsorship. The brand owner is compensating Google and providing images and other content relevant to the brand. This is replacing Southwest's search result. It's noteworthy to me that only "some" of this content would appear without sponsership. So not only are they showing "banner ads" in search results (that's a little bit of a stretch), but it's a bit like them allowing compensated reordering of search results. How's Bing these days?