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This is addressed directly in the article. "We're currently running a very limited, US-only test, in which advertisers can include an image as part of the searc
by randlet 13y ago
This is addressed directly in the article. "We're currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries."
- petepete 13y agoI think "certain branded queries" are the key words here; if that style of banner is displayed for more generic searches (simply 'Airlines', for example) I think people would quickly become frustrated with the experience and move on. When searching for a particular airline, being confronted with a photograph of one of their aeroplanes isn't the end of the world.