There's plenty of metrics to shop that iOS users use their devices as mini computers, despite Android market penetration. I personally would point to the fact

There's plenty of metrics to shop that iOS users use their devices as mini computers, despite Android market penetration. I personally would point to the fact that iOS is a app launcher first and foremost. Sure... Apple would love everyone to use the App Store, iTunes and first party apps... but they're the same pixel sized icons, can be buried in folders and their are numerous 3rd party replacements. Also, iOS Safari was the first real mobile web browser.