There have been more than a few overnight successes in tech. Unfortunately, therefore many people believe that's the only road to success. I'm not a big fan of

There have been more than a few overnight successes in tech. Unfortunately, therefore many people believe that's the only road to success. I'm not a big fan of praying for wildfire adoption since it is so uncontrollable and unpredictable. At FreshBooks, we have slogged it out every day, day in an day out, trying to introduce FreshBooks to new people every day. The book that has inspired me the most is Crossing the Chasm by Geoffrey Moore. Building excellent word of mouth praise in a focused niche that will lead to following niches is a very repeatable path to success. It takes a long time, but it does build year after year. That's how you get from Step 7. TechCrunch to 8. Profit. It's important to recognize the value of TechCrunch is very limited in your overall success. I wrote about this earlier this year, actually: http://www.freshbooks.com/blog/2009/01/28/techcrunch-is-not-a-marketing-plan/ http://www.freshbooks.com/blog/2009/01/28/techcrunch-is-not-...