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I will have to side with Microsoft here, everything said is in-fact true. The Surface from a technical perspective trumps the iPad, it's effectively a true comp
by DigitalSea 13y ago
I will have to side with Microsoft here, everything said is in-fact true. The Surface from a technical perspective trumps the iPad, it's effectively a true computer (USB ports, storage options) inside of a tablet form. In all honesty, it was never Apple that was focused, it was Steve Jobs. When Jobs was at the helm, he did things differently to everyone else and it was this different approach that got Apple to where it is now. The legacy that Steve Jobs created is being carried on, albeit rather loosely. It's obvious Apple are losing their way very slowly, we can't forget that the iPad and iPhone were both masterminded by Jobs and Johnny. I mean seriously, the iPad Air? It has nothing to gloat about except being lighter, but was the iPad ever that heavy to warrant being lighter? It already weighed less than some books can way.
Microsoft don't get enough credit, they've done a lot of things wrong, but I think the Surface is a solid device that doesn't get enough attention. The price point was definitely wrong, if you want to rival Apple you have to undercut them in the market. Most people don't buy Apple devices because of technical specs, they buy them because of the large library of applications, the hype around owning an Apple device and the look and feel. When is the last time you heard someone saying they were going to buy an iPad because of the kind of CPU it has?
The iPad and Surface Pro 2 are both fantastic devices that can achieve the same things. The software is different, but on a hardware level they are both highly capable devices with seemingly limitless potential. Apple has the better OS for the moment and the better design, but Microsoft has the better hardware. For those that have used both iWork and Microsoft Office, it's obvious that Microsoft wins hands down. You never see anything other than Microsoft office being used in the enterprise and I doubt you ever will in this lifetime.
If you want to win accolades and praise, making fun of the competition in this way makes you look like a jealous douche, both Apple and Microsoft come across as childish to me. Once upon a time Apple in terms of their public presence and marketing never really mentioned the competition but based on remarks that Tim Cook made, it's obvious their strategy is to no longer take the high ground and let the consumer make their choice, they're playing hard-ball with Microsoft and Samsung now.
- jaxn 13y agoDo you remember the whole "I'm a Mac" commercial series? Apple didn't exactly take the high road under Jobs—they just took the low road better.
- DigitalSea 13y agoThe "I'm A Mac" commercial series was a light-hearted campaign that people from both sides found funny. As a PC user, I even found it funny. Things feel different in the way Apple are handling themselves these days, after all these years of being on-top, their competitors are finally catching up with a vengeance. Apple have no new product ideas as revolutionary as the iPad or iPhone which were turning points in the portable hardware race that left naysayers struggling to compete in. Going on the defensive when you feel threatened is a natural human instinct which carries through to the business world as well, it's just filtered a whole lot better generally (unless it's coming from the top as is the case with Cook and Balmer).
- FireBeyond 13y agoSomewhat. That's how it started. How it ended was nasty, actively deceptive and minor nitpicking bitterness. Towards the end, that campaign just made me cringe.