I agree, its actually the only one on that list that doesn't suffer from underwear gnome syndrome in my opinion. (Yes, I know Facebook makes money but I claim t

I agree, its actually the only one on that list that doesn't suffer from underwear gnome syndrome in my opinion. (Yes, I know Facebook makes money but I claim that emperor is naked and on the way out) Its probably not a coincidence that its also the only one that you can derive value from as a user without engaging in "social" mode. I bet Amazon will scoop them up like they did Goodreads - same sort of thing, much bigger niche.