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Just a nit pick on the word experience. Experience is ephemeral. It has no link to the tangible thing that we're buying. The experience is the result, but I dis
by bradleyland 13y ago
Just a nit pick on the word experience. Experience is ephemeral. It has no link to the tangible thing that we're buying. The experience is the result, but I disagree that we can take the abstraction that far. A movie theater sells an experience. An app developer sells an experience. Apple sells devices.
When I say device, I mean the totality of the hardware, the operating system, and the core apps. This, to me, is the atomic unit of a product that Apple has packaged. To go the step further to "experience" is too broad.
- adolph 13y agoIn an existential sense, "experience" is all there is. Maybe the largeness of the term renders it meaningless. I guess my point is that Apple's communications generally don't focus on a device so much as the human experiences the device enables. Think of the jogging dude ad where the entirety of classic Mac/iPod music sync and Nike Plus integration was displayed as a little slice of life. Sure there are some devices there, but they aren't saying these devices are better than Brand X devices or laying out a feature list. The communication is about how there is an attainable experience of a technologically enhanced life. There is generally an iCloud featured on the box of Apple's devices. This represents the integration of services to the device (itself an integration of hardware and software). So even at a level focusing on the day of sale something larger that what is in the box is being sold.