It's not a loss leader. OSX has always been supplied as a component that is integrated with the Mac. I.e. You never had to buy a Mac and then separately purch

It's not a loss leader. OSX has always been supplied as a component that is integrated with the Mac. I.e. You never had to buy a Mac and then separately purchase OSX. What they are doing here is to integrate ongoing support for OS upgrades into the cost of the computer.