There are two awesome takeaways from this article. One, it is really smart that Nathan is showcasing his customer's results, because it makes it easier to sell

There are two awesome takeaways from this article. One, it is really smart that Nathan is showcasing his customer's results, because it makes it easier to sell the product if you can point to success other people had with it. We all love to tell ourselves the story that if they can do it, I can do it. Two, if you look at some of the specific tactics like landing page, launch list, preordering, leveraging other people's audiences to sell your product, etc. and put them together all in the same campaign, you are much more likely to do well than if you do just one or two of those tactics. I always like to read/listen for the little nuances that sometimes creep through articles like this in-between the lines. Some of the best little nuggets of wisdom are hidden in plain sight and never made a big deal of.