Admittedly the reasoning behind iWork and iLife is different. The competition (Google Docs/Drive) is doing it for free. No point in selling software if a high

Admittedly the reasoning behind iWork and iLife is different. The competition (Google Docs/Drive) is doing it for free. No point in selling software if a high quality competitor will offer theirs up for free. The point here is to keep people using their hardware and the tight integration into iCloud for those products ensures a longer term lock in.