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That's part of it, but it doesn't speak to why they also made iWork and iLife free.
by roc 13y ago
That's part of it, but it doesn't speak to why they also made iWork and iLife free.
- xutopia 13y agoAdmittedly the reasoning behind iWork and iLife is different. The competition (Google Docs/Drive) is doing it for free. No point in selling software if a high quality competitor will offer theirs up for free. The point here is to keep people using their hardware and the tight integration into iCloud for those products ensures a longer term lock in.