More importantly it exposes the patent hypocrisy of the apple marketing strategy: > "Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all o

More importantly it exposes the patent hypocrisy of the apple marketing strategy: > "Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards." [1] They killed flash not just because of the technical issues but because it was a rival to their all encompassing applications platform. So is the web, but they know the web delivery mechanisms embodied by html5/css/js are not quite there yet and now is the time to make a land grab for the areas it will occupy in the next few years. They don't want people accessing their Map infrastructure on non apple devices. They have made a trade off that Google took the opposite view on. Google decided to make money from the users making use of their maps and by careful monetisation of that data. Apple have decided to make money from the devices because that is what they have been doing to date... and attempting to make the devices compelling enough to grow an expensive application marketplace. The opposite to what is happening on Linux and Windows up to 7. Microsoft will presumably try the same approach with Windows 8. (In fact to me the windows 8 platform spread is if anything the same as Apple's errant approach) 1 - http://www.apple.com/hotnews/thoughts-on-flash/ http://www.apple.com/hotnews/thoughts-on-flash/