It's kind of hilarious to see a Merovingian quote here, but I agree that the ridiculous "we're people, not animals" argument can't be disparaged enough. A limit

It's kind of hilarious to see a Merovingian quote here, but I agree that the ridiculous "we're people, not animals" argument can't be disparaged enough. A limited but very significant example of this is the fact that the vast majority of money made on mobile apps and games depends on behavioral conditioning. You know... ring the bell, dog salivates? We've been doing this for decades -- just look at my Final Fantasy collection -- but only now is it really juicing us for cash at optimal levels. And it's not because we're Impressively Sophisticated.