Without invoking any feminism or conservatism, I think it's fair to say that encouraging personal relationships to involve bribery (even if the use of the word

Without invoking any feminism or conservatism, I think it's fair to say that encouraging personal relationships to involve bribery (even if the use of the word is in a tongue-in-cheek manner) devalues them and pushes them towards being transactions. Call me old-school, but I do not want my personal, friend, or business relationships to be transactions. My opinion would be that this seems like a very slick way (by both the app, and it's colourful carefree branding, and the article, written carefully to benefit from controversy and deflect criticism) to gloss over a fundamentally ugly idea.