I wonder if part of the reason why most everyone uses the word 'startup' is because the alternatives 'small business', 'lifestyle business', or 'SaaS business'

I wonder if part of the reason why most everyone uses the word 'startup' is because the alternatives 'small business', 'lifestyle business', or 'SaaS business' are just not sexy or cool to say. It would be good for the overall entrepreneurial community if both were given their due attention (and the credit they deserve) but the tech media loves to drum up the hype for the former and it's hard not to be influenced by it. I'm fairly unaffected by the hype and would like to start my own company but even I cringe at the thought of calling it a small business even if it has no chance of raising VC (and doesn't need to).