The author's key assertion is that there should be separate terms for the different types of startups: those that fit with the venture capital model, and those

The author's key assertion is that there should be separate terms for the different types of startups: those that fit with the venture capital model, and those that don't. While separate terms may make the differences clearer, the same differentiation can be obtained with 2 widely used qualifiers: fundable, scalable A fundable startup / scalable startup is a business that, if successful, has a high probability of being huge (>= $1B in market cap). However, its questionable if the media, bloggers, etc. would start to use each term accurately.