"Today we're going to revolutionize pricing. Today we announce a new era for the Mac. Today we announce that Mavericks is free." This is a quote from the Verge

"Today we're going to revolutionize pricing. Today we announce a new era for the Mac. Today we announce that Mavericks is free." This is a quote from the Verge's liveblog of an Apple guy. Note he said "Mac", which made me think of it.