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Seems company once it realizes it's in PR crisis mode should immediately: - take down all problematic reviews, including any with an email or contact info, or
by sgustard 13y ago
Seems company once it realizes it's in PR crisis mode should immediately:
- take down all problematic reviews, including any with an email or contact info, or other embarassing/private details. (Yes, someone will have to read them all.)
- reach out to all doctors and patients with a more formal opt-in to the review program (or suspend it until further notice)
- fix UI which implies patients are making a private doctor communication
- launch a HIPAA review of the whole program
- pavel_lishin 13y agoAt this point, they should be taking down all of the reviews, until they can go back and verify that the patients writing those reviews clearly understood that they were not meant to stay private.
- jnbiche 13y agoI agree that they should just remove all the reviews at this point -- it's what a professional crisis management team would recommend, particularly since it's not even their core business. It's always stunning to me how otherwise smart CEOs like this fail to recognize when they're in very deep shit. I mean, these guys are facing not only major civil penalties but also possibly criminal charges as well. This is an existential crisis for the company, and the attitude seems to be, "yeah, yeah, we'll take care of it". Is it just that he's surrounded by all "yes" men, and no one is telling him how bad this all is? And clearly they've not hired a crisis management team, since the first thing one would do is make sure the CEO doesn't stupid blab things to the press, such as: "But if they're going to reap the benefit of the free system, they need to be transparent about their performance."