Maybe more apt a comparison would be a choice between custom-built automobiles and those from factory lines. At the time, there was fear that working in factori

Maybe more apt a comparison would be a choice between custom-built automobiles and those from factory lines. At the time, there was fear that working in factories was dehumanizing. The ethical question is resolved politically, by having labor unions so that workers have some control. From the undercover reporting articles on Amazon's warehouses, there aren't labor unions. Amazon does provide a lot that stores don't, but now you're asking what is the outcome of your choice for yourself, not for others. There is a lot of that same focus in the comments here. Counterexamples of people who work in stores and don't enjoy their jobs are perfectly valid. I would focus, though, on what my choice of where I spend money offers as an opportunity to others. The opportunity in the warehouse depresses me. The opportunity in the store seems pretty OK. I, too, want what Amazon has to offer, and those who can pay taking what is offered them is the way of the world, but I still have to make my own choice.