Apple keynotes, like Apple itself, get more insufferable over time. The only thing more tiring than hearing Steve Jobs describe every single thing they release

Apple keynotes, like Apple itself, get more insufferable over time. The only thing more tiring than hearing Steve Jobs describe every single thing they release as "magical" or "revolutionary" is hearing Phil Schiller blather on about hardware specs. Isn't Apple supposed to be the company that abstracts away hardware features to instead describe their products in terms of real-life benefits? I remember a time when I truly looked forward to watching these keynotes and being inspired about the future. Now, though, every one feels like incremental changes wrapped in hyperbole. Instead of thinking "hey, that's actually pretty cool," I come away thinking "STOP SAYING EVERY DAMN THING YOU TOUCH IS 'MAGICAL' - GET OVER YOURSELVES AND LET ME DECIDE IF I'M AMAZED!"