Apple is going for even higher margins, and it will still sell well since who doesn't want a lighter iPad? * SoC: A5X was 165mm^2. A6X was 123mm^2. A7 is only

Apple is going for even higher margins, and it will still sell well since who doesn't want a lighter iPad? * SoC: A5X was 165mm^2. A6X was 123mm^2. A7 is only 102mm^2 with a 64-bit memory interface instead of 128-bit. They can do PoP memory too for even smaller PCB area. So much cheaper. * WiFi/LTE: same chips probably used on iPhone 5c, 5s, iPad Air, and iPad mini. Simpler inventory and buy in even higher quantities. * Screen: same screen as all previous retina generations likely. * Battery: much smaller since the GPU is more efficient. More cost savings.