It's a live stream of a marketing event of a company. In an ideal world, no one besides die hard apple fans should be interested in watching it live as it happe

It's a live stream of a marketing event of a company. In an ideal world, no one besides die hard apple fans should be interested in watching it live as it happens. I don't remember the iPod with Windows video event being streamed live as well but yet, as you say, it was a success. The video is almost always immediately available for everyone after the event. What does anyone gain by watching (or providing) what is widely speculated to be an announcement of a new iteration of an existing product live ?