I don’t think this is about wanting protocols to succeed, or at least not primarily. Every iOS or OS X device Apple sells (so pretty much any of their products)

I don’t think this is about wanting protocols to succeed, or at least not primarily. Every iOS or OS X device Apple sells (so pretty much any of their products) can play this. No need to install anything. Why should Apple do any special extra work to make it work elsewhere without a bit of hassle? Also, it’s just a fucking PR event. Why do people want to watch it? That’s just weird.